Diversity and listening to audiences can help news media fine new success in a challenging economy, says Larry Olmstead of Leading Edge Associates.

Some journalists find that they have to become entrepreneurial to keep doing what they love.

The hardest thing about changing careers in journalism may not be about the software or even the finances, said a panel of journalists at the Online News Association conference. It is about the mindset.
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Whether you are making a pitch on paper or in person, all you have to make a powerful first impression is about 60 seconds. Make them count.
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Two-pronged job applications that declare a genuine interest in working for the company and a strong second interest in a specialty work best.
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